I was honored to first photograph Patti Gomes during her maternity portraits about a year ago, and then more recently her daughter’s newborn portraits. So I was exceptionally excited to work with her again during her personal branding photography session.
My goal for her business portraits was to showcase the many hats she wears throughout the day as an entrepreneur and boss babe. She’s an incredible woman, wife and mother, makeup artist, licensed esthetician, and fitness instructor to name a few.
During her personal branding photography session our goal was to highlight the four main areas of her brands:
- Fitness Instructor for Ripped and Cycle
- Skincare expert as a licensed esthetician and R+F Consultant
- Makeup artist for her business Revive Makeup Artistry
- Working wife and mother of three young kids.
“I chose a personal branding session to help take my business to the next level. I want to bring the different aspects of my business (makeup, skincare, and fitness) together to create a cohesive brand.”
It may seem like she has her hands in many different pots. Although, when it comes down to it her life is really focused on pillars of health and beauty, wellness from the inside out, faith and family.
It was these overlapping themes that became the focus for her personal branding session and what we created were professional images that spoke to the core values of her brand.
Personal branding photography serves as a potential client’s first impression of you. As an entrepreneur, it’s the first step in building a relationship with your clients before you ever even speak to them. With this in mind, my goal with each personal branding photography session is to really understand your business and the core of your brand. Understanding your “why and how” are two important components to conveying an accurate message with business portraits.
Want to see another personal branding session? Check out Charmaine Mosiman’s Personal Branding Session.